Awareness & Communication
For many organisations, the value of the Map of Medicine is in the change in the behaviour and professional practice of healthcare professionals based on knowledge. This results in the potential for better patient outcomes and quality and productivity improvements.
Informing key stakeholders and the clinical community about the Map, its accessibility and the locally-relevant pathways that are available helps drive these desired changes in behaviour.
Map of Medicine can support local communities to communicate the Map of Medicine in their region through the execution of a marketing strategy. For organisations who need support, but who have marketing and communications resources available, a communications toolkit is available as part of the online implementation toolkit.
For those with no resources, Map of Medicine can support in the execution of a marketing strategy, for example through attending local awareness events, developing local newsletter and web content or using Map of Medicine corporate channels to promote specific local work.
The success of the communications will be measured through user statistics such as registrations, pathways views and repeat usage.
For more information, contact us at email@example.com, or call us on 0207 492 6300.